I’m spending a significant budget on ads, but the conversion rate is near zero. Are Facebook/Google ads dead, or is my targeting wrong?

Founders often obsess over "Traffic" but completely ignore the "Destination." I recently audited a client who thought his ads were broken. His ads were fine, but his website took 6 seconds to load. He wasn't just leaking money, he was pouring it down the drain. Remember- A pretty website is vanity. A converting website is sanity. We fixed three things for him: 1) Optimized load time to under 2 seconds. 2) Clarified the offer (Benefits over Features). 3) Added a sticky "Book a Call" button. Result- Cost-per-lead dropped by 40% in 7 days. Before you blame the ads, audit your user experience.