What to Put in Your LinkedIn Featured Section as a Consultant

Someone lands on your LinkedIn profile after a referral. They understand your job title, but not what working with you would actually involve.

Your Featured section can close that gap. It should answer three questions in order: What can you help me with? Why should I trust you? What do I do next?

LinkedIn allows personal profiles to feature external links, posts, articles, and media. That makes Featured useful for more than pinning your most popular post.

This is the Featured section, not the separate website button in the profile header. LinkedIn says that header link depends on Premium Business access, so do not build your plan around a button your account may not have.

Start with one place to understand the service

If a prospective client has to choose between a portfolio, a calendar, a newsletter, a PDF, and five old posts, you have given them research work.

The first featured item should make the next decision easier. For a consultant, that might be a service page or a Work-With-Me Link that explains:

• who you help and which problem you solve
• the services or offers you actually take on
• relevant evidence, without unsupported claims
• how an enquiry, consultation, or project begins

Use a title a client would understand, such as "Work with me on immigration practice operations" or "Explore strategy consulting services". "My link" says almost nothing.

Then show one piece of proof

Choose proof that resembles the work your next client is considering. A short case note with the client's permission, a before-and-after process explanation, or a walkthrough of a real problem can do more than a generic testimonial graphic.

Do not publish private client material to fill the slot. If you cannot share a case, show your method: the questions you ask, the tradeoffs you consider, and what a client receives. Be specific about your contribution, not just the outcome.

Add one useful answer to a buying question

This is the item most profiles miss. A prospect may be asking, "Do I need a paid consultation?", "What happens after the first call?", or "How much preparation should I do before reaching out?"

Feature a guide or post that answers one of those questions honestly. A good answer helps the person decide whether to approach you. It is not a disguised sales pitch.

For example, a consultant who charges for an initial assessment could explain what the assessment covers, what it does not cover, and when a short enquiry is more appropriate.

Put the action after the explanation

For a defined service, the next action may be a paid booking. For a complex project, it may be a short enquiry or a qualification step. For an early-stage visitor, it may be reading the offer first.

A calendar link is useful when scheduling is the decision. It is a poor first destination when the visitor still has to discover whether the service fits.

Before publishing, test the path on your phone as if you were a new client. Can you understand the offer, see proof, and reach the correct action without opening unrelated tabs?

How CroozLink fits

CroozLink is a Work-With-Me Link for professionals. It can give a LinkedIn visitor one destination for your story, services, proof, resources, and next actions. CroozCal can handle booking, while CroozFlow can guide the client through supported steps such as verification, questions, agreements, payment, requested file links, and review when the work needs more than a calendar slot.

You do not have to move your whole business into a new CRM to improve this first step. Keep your delivery tools where they make sense. Make the route into working with you clear.

The point of Featured is not to display everything you have made. It is to help the right person understand you well enough to take the right next step.

For the wider profile decision, see Work-With-Me Link or website. For a warm introduction, use the referral introduction guide.